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Here at Pretty Pregnant we'd suggest you go for your first maternity bra from 12 weeks onwards and allow for up to 3 fittings (and ever changing breasts!) throughout your pregnancy. Every woman is different but it's common for women to go up 2-4 band sizes and 2-4 cup sizes during the 9 months. You will need at least 2-3 maternity or nursing bras.
You've reached the end of term & it's never looked as good since high school! But your body is still going through some changes and your breasts are a big part of that. We'd suggest you come in for your nursing bra fitting from 36 weeks onwards - however we're always happy to fit you whenever you feel necessary. On average you'll go up another 2 cup sizes while your body re-adjusts.