ABOUT US 

Pretty Pregnant began in 2004 with a desire to offer the fashion forward mums-to-be a safe haven for style, shopping and quality service.

Having 4 children myself the main aim of Pretty Pregnant has always been to offer clothing you’ll love to wear pre and post baby, quality styles (being pregnant 4 times gave me a real insight into which fabrics work and which don’t!) that are as comfortable as they are stylish. I always wanted to provide fabulous fashion without any of the pretention that sometimes comes with it, and I think when you combine the quality of the service we offer coupled with our gorgeous collections we have it! 

I’ve built on this idea since in both a bricks and mortar and a branding sense. Now the go-to store for award winning fashion forward and luxury led maternity & nursing wear you know you can rely on Pretty Pregnant for quality and extra care and attention whether instore, online or over the phone. 

Expanding from our first store on Clapham’s Northcote Road to Our Upper Street, Islington store which features a new concept nursing section and lots, lots more.

Whichever of our stores you frequent you’ll find we’ve strived to offer much more than just a retail experience. Of course you’ll find everything you could ever need for pregnancy, nursing and new baby too but alongside each of our products comes the expert care and attention of our staff. Whether it’s advising you on the latest products or simple style advice our girls are always on hand to help.

What makes the Pretty Pregnant shopping experience different is that we will never focus on the hard sell. Come to our stores to find not only the fashions you love but to really enjoy the experience of being pregnant – look at our items to fit and flatter your new shape and rest assured our girls will never tell you look great if you’re looking anything less. We’ll spend quality time with you to ensure not only are you happy with your purchases but that you leave the store feeling on top of the world.

And of course we’re not simply clothing based you can come to us for our expert bra fittings too.
Or better yet why not let us come to you? Our Pretty Pregnant Support Team are one of the most unique and special attributes we have to offer . Where not only can you visit us instore but we can come to you. Whether it’s an out of hours appointment, a home visit or by your hospital bed we can always get there for you. We’ll even pop down to your office or gym if you’ve only got a few moments!

In essence what really makes Pretty Pregnant differ from the masses is the thought process behind everything we do. Whether it’s ensuring our stores have plenty of buggy space, seating and refreshments on hand (not to mention magazines for hubby) and a host of toys for your little one, to offering in depth advice on our website including videos on real women so you can see what an item really looks like on or offering plenty of interesting editorial alongside our collections in our magazine. We’re always striving to offer the very best for our ladies and if pushed for a mission statement we’d have to say...